For two years OMNIYAT’s Founder and Executive Chairman Mahdi Amjad was looking for that ultimate plot of land that would offer inimitable luxury with unparalleled views of the coast of Dubai. His philosophy was simple; he wanted to deliver an unrivalled bespoke lifestyle, a creation that would have a lasting impact on Dubai’s majestic skyline. He visualized a “villa in the sky”, an urban architectural masterpiece with staggered balconies, huge outdoor terraces and open spaces – a striking high-rise that would offer residents a luxurious resort feel with sweeping skyline views.
In 2013 Amjad finally found what he was looking for as he drove across The Palm Jumeirah. It was the first plot that held the promise of a global address, had ease of access and perfect connectivity, and sat in the epicenter of luxury. Without much ado, he chose Plot number 1 to build his dream project, One at Palm Jumeirah, Dorchester Collection, Dubai.
Mahdi, who has been steering OMNIYAT since 2005, is a name synonymous with attention to detail and top-of-the-line quality. Fifteen years ago, when OMNIYAT acquired its first plot of land in Business Bay, he identified a unique opportunity in the market. “When everyone focused on large masterplans, there were limited developers who offered bespoke quality solutions. We wanted to stay focused on the luxury product segment and be top of the line, that was the vision. We aimed to work with the best designers of the world to transform this vision to reality,” says Amjad.
Finding a bespoke solution
Fifteen years later, with a portfolio worth US$5 billion, the founder of OMNIYAT wouldn’t have it any other way. Today, the philosophy of OMNIYAT resonates in its flagship projects, such as One at Palm Jumeirah, Dorchester Collection, Dubai, The Residences, Dorchester Collection, Dubai, as well as The Opus by OMNIYAT and ME Dubai. Even during his early days as a developer, Amjad made sure he worked with the best architects and designers globally. The young developer approached Pritzker prize winners Zaha Hadid, Sir Norman Foster, Renzo Piano, Santiago Calatrava, Rem Koolhaas and Richard Rogers and liaised with them to work with OMNIYAT. “I spent a lot of time convincing them and four of the six eventually agreed,” says Amjad.
“There were lessons to be learnt working and associating oneself with such top global architects and designers”, Amjad says. “It helped us understand our customers better, understand their needs, and a cutting-edge design philosophy. Our buildings are different from each other… Finding a bespoke solution is difficult and time consuming, and that is something we have learnt the hard way. It’s a phenomenon and I think everyone is a winner of that outcome – the city of Dubai as we contribute to the skyline, our investors and partners for they reap the rewards of such unique properties and the families who finally call such properties their home. The value of our projects only grew with time,” he says.